Do you struggle with staff retention?

Are some of your best people a flight risk?

Do you want to make your business a more attractive place to work?



Develop your Managers into Leaders so that they can improve themselves, their teams, and positively impact your business performance.


Leaders are essential for your organisation to achieve its vision and instil the values (behaviours) that make your business unique. But so many SME business owners promote people into line management roles without giving them the training they need to be able to get the best out of people. Then they wonder why their attrition rates are terrible and they have a constant churn of people through what feels like a revolving door.


A common scenario we see is that someone good at a technical job – say Sales – gets promoted and is now heading up the Sales division. Let’s call them Sam. The business owner (let’s call them Taylor) thinks it’s happy days – Sam is great at selling so now the Sales team will be flying because Sam is in charge.

But Sam doesn’t know the first thing about line management, other than what they have experienced from Taylor and that has been pretty much an approach of ‘just sell more’. Sam is responsible for three Sales Executives who all have unique approaches and are motivated by very different things. Sam’s approach of ‘just sell more’ isn’t inspiring any of them and due to their different personalities, the team members are clashing regularly. Quickly the dynamic in the team becomes untenable and two out of the three hand their notice in to go to a competitor. Taylor is fed up with Sam and Sam is feeling deflated and under-valued. He is also looking to leave at the earliest opportunity. Sound familiar? Ok, so this story might be far-fetched, but we know there are elements of truth in here because we see it time and again!


This is a DICE mantra. So many business owners set out with the right intentions – they want to be a great place to work – they just don’t always know how to achieve this. It starts by equipping your people managers with the tools they need to succeed. If you employed plumbers, they’d need wrenches in their toolboxes.

If you have line managers, they need training! Your line managers are key to creating a good culture and a great employee experience. If you have a reputation for being a great place to work, people will want to come and work for you – turning the whole recruitment process on its head! It starts with…


Our leadership training is fully accredited for Continuous Professional Development (CPD) by the CPD Certification Service. We have delivered to groups of up to 30 individuals and can tailor delivery to suit your needs, with a mixture of in-person and online sessions.


PS: If you don’t surround yourself with the right team players, you can end up as Chief Everything Officer and that isn’t what CEO stands for!

FormCraft - WordPress form builder


[ultimate_carousel slides_on_desk=”1″ slides_on_tabs=”1″ slides_on_mob=”1″ autoplay_speed=”3000″ arrow_color=”#a3a3a3″ dots_color=”#a0a0a0″]

“You’re in safe hands with the DICE team! They supported us with developing a cohort of 30 of our next generation of leaders – helping them become more knowledgeable and how to lead with integrity. We found working with DICE easy-going, focused and thought provoking. They are an adaptable team that integrated well with our in-house Training team to help us get results.”


“I wasn’t sure what to expect during the programme and I felt a little out of my depth at first, but it exceeded all my expectations and put my fears to rest. The programme is really relevant to the leadership challenges we face in the current climate. I’ve developed my personal confidence and used it to make professional gains and take my first steps into a leadership role and nurture a team of my own. Thank you!”

DICE Team Players

“Many of us that run SME’s know what our challenges are but sometimes need a different set of eyes and ears to navigate through. The DICE team helps us to do that – getting things out of the Directors’ heads and into action. Whilst they have a structured approach, they are always nimble to change course as and when the business has needed them to. The DICE team has been invaluable in developing our next tier of leaders and helping us
to empower our people to become more responsible and accountable.”

Uren Food Group

“The leadership programme has really helped develop my confidence overall at work, and this has even been commented on by others at work – things like I look ‘glowing’ or ‘different’.  This course has really made me stop and think about my mindset and approach to work and I have started to show up every single with a growth mindset and full of positivity, which is the difference that people can see.”

DICE Team Players

“The work we have done with DICE to develop the values that we want to embed across the organisation has been really beneficial. The DICE team is not afraid to push and to challenge us but that has really helped us evolve and develop. They have a genuine passion for helping people focus on the positive impact that culture can make to a business.”

Edge Transport

“The programme is relevant to leadership today and the knowledge and experience they both have is evident and inspiring to learn from. I’ve developed my personal confidence and used it to make professional gains and take my first steps into a leadership role and nurture a team of my own. Thank you!”

DICE Team Players

“The professional advice, guidance & coaching that Steve from DICE provided us with as business owners was priceless. From where we were before engaging with Steve, to where we are now is an entirely different place. Our company is now able to look forward, plan, and can tackle the day-to-day issues that an SME encounters, jumping the hurdles that lie in front of us. We now have a robust business & as individuals we are far more rounded. DICE have had a genuinely positive impact upon us – helping us ensure that being able to work on the business as opposed to in it, has allowed us to structure the company to cover all avenues & eventualities. As a result, there is structure, values and targets which drive a proud, happy, and dynamic working environment. Our relationship with Steve & DICE has been one of the very best decisions we have made, his coaching & approach are now weaved into the fabric of how we operate.”

ACTUA Charter Surveyors

“I’ve learnt a lot about myself, what makes me tick, and what I need. It’s also highlighted what I need to work on (emotional resilience for example) and that technical ability will only get me so far. Relationships and behaviours are so important.”

DICE Team Players

“I have worked with Dice for a number of years now and I was invited to join their first group Leadership mentoring programme with 6 other individuals. With the guidance and coaching from Steve, who has a huge amount of knowledge and experience to share from his time in industry, I was able to discover and enhance my own personal leadership style. One of the biggest challenges for me was my confidence but the Dice team have a brilliant way of positively challenging you in a supportive way to help you grow! The programme really gave me a great foundation for my recent promotion to a senior manager position so a big thank you to Kate and Steve!”

Group Mentoring Candidate

“The course has taught me a lot about leadership and how much is actually involved in being a leader which I didn’t realise beforehand. It has taught me that to be a good leader you have to create a vision and inspire colleagues. It is different to managing. I now understand better that different people have different needs.”

DICE Team Players

“Having worked in public services for over 20 years, starting out with our own business was a daunting prospect. The advice and support that DICE gave was invaluable. This included advice about the wider and more generic aspects of running a business, as well as specific and tailored guidance around devising a business plan. In addition, DICE have been there for us as a ‘trusted colleague’, giving us the confidence to stride forward purposefully during our initial months of operation. DICE are calm, structured and knowledgeable within the rigorous and challenging world of business. I would recommend their varying levels of support to anyone seeking assistance in helping their business flourish.”

X-Press Legal Services, Derbyshire

“The leadership programme has helped me in more ways than I could imagine, as my role has developed the mentoring has adapted to support me with new challenges as they arise. The format of group mentoring has been particularly beneficial as we were exposed to such a wide variety of businesses that all came with their unique issues but the same skills can be adapted to tackle each of these. It is a supportive environment designed to get the most out of everyone involved.”

Group Mentoring Candidate


Dice Business Limited,
Gorse Stacks House,
George Street, Chester CH1 3EQ

Copyright © 2021 Dice
All rights reserved