Area Director, Wrexham

Jenny Pridding is the DICE Area Director for Wrexham and the surrounding areas. Jenny is a highly experienced and passionate business professional with over 30 years of experience in people management, leadership, mentoring, and coaching.

Solution focused, and with a wealth of experience in business management, Jenny knows what impact successful leadership and engagement can have on shaping cultures and transforming business performance. She is focused on building long-term relationships with clients and empowering them to develop their own potential through a continuous improvement culture, delivering a positive impact on business performance and the bottom line.

Driven to help people realise their goals, this led her to embark on a Bachelor of Science degree in Psychology and then a Post Graduate Diploma in Careers Guidance, finally achieving the Further and Adult Education Teaching Certificate. As a Careers Advisor, she was working with young people and adults on a 1-2-1 basis, as well as teams of all ages. It was here that she gained her first experience in coaching and mentoring clients. Going on to work as a Commercial Director in the family business for 23 years, her business experience covered many areas including operations, people, commercial, and marketing, focusing particularly on the area of business and client relationship development.

You can connect with Jenny on LinkedIn:

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• Jenny Pridding